Por Ricardo Aguirre

Design Packaging

Design Packaging

CHALLENGE:
Vividel is a brand of colored pencils that is focused on children in primary and secondary school, but the problem is that the packaging is not atractive and children prefer the competition.

WE DID:
The entire packaging family was redesigned, where through the design we are highlighting attributes of the product as well as being very attractive for the children, in addition to being seen as a single brand identity.

RESULTS: The brand decided to change the whole family of packaging with very good consumer acceptance and sales increased.

More info: Food Package Design Company